the vision

My vision is to build a simple, all-in-one platform that will enable career coaches and executive coaches to grow and scale their business. The platform that I envision building has 3 components:

  • marketing website optimized to help you grow your top of funnel with more high-quality leads that fit your ideal client profile (ICP).

  • client portal designed to 1) give your clients a world-class customer experience, 2) drive client referrals, 3) upsell your existing clients and 4) help you save time by automating back office tasks.

  • coach portal that will allow you to manage everything in one place.

A female executive coach working on her computer.

product strategy

A male executive coach wearing glasses smiling working on his computer.

marketing website

short-term (0-6 months): Custom websites for early access customers using Webflow and third-party tools.

medium-term (6-12 months): Develop templates within Webflow for coaches to build custom sites.

long-term (12+ months): Create in-house tools for comprehensive website management within the coachstack suite.

A female executive coach wearing glasses working on her computer.

client portal

short-term (0-6 months): Essential client management features, designed to integrate with existing coach websites. 

medium-term (6-12 months): Expand features based on user feedback (e.g., referral programs, community spaces).

long-term (12+ months): Further development guided by ongoing coach and client feedback.

A female executive coach working on her computer.

coach portal

short-term (0-6 months): Simple, centralized management of website and client portal.

medium-term (6-12 months): Add features like business analytics, CRM, and content creation tools based on market feedback.

long-term (12+ months): Continued development based on coach and market feedback.